Juice lubes are a British company based down near the south coast. Being riders themselves they spend time putting the lubes to the test and using them as intended which means they find out first hand if they work or not. Also worth a mention are the funky graphics you'll see across the range
Viking Juice is Juice Lubes premium, all conditions chain lube originally developed with swedish road riding legend Magnus Backstedt. It was designed to last the entire length of the gruelling Paris – Roubaix cobbles race, as Magnus was frustrated at having to re-lube during the race. So Juice Lubes got the men in white coats involved and Viking Juice is the result! Now everyone is all smiles…
So what makes it better? Viking Juice is a highly penetrating lube that quickly works its way to the centre of the chain. The solvent carrier that got it there then evaporates leaving the lubricating element stuck firmly in place. It has very high water wash out resistance and because it isn’t a conventional sticky wet lube, it doesn’t attract dirt, so runs cleaner as well. This enhances the life of your chain, makes shifting better and keeps you happier!